Online Marketing

Your website is the perfect medium to let potential clients know about your success in serving others and meeting their needs. Use your website to answer the question, How have you helped your clients? A persuasive answer will inspire potential clients to turn to you so they, too, can benefit from your services. In testimonials, blog posts, and on your About Us page, you can use your website to show visitors how you’ve successfully helped your clients.

Testimonials

• Written Testimonials

Testimonials are a great way for you to show off your successes in a way that increases your credibility. When potential clients read about the successful work you’ve done for people in their own words, they will feel more secure about your ability to deliver. Adding written testimonials to your website will help persuade visitors to trust you with their business.

• Photo Testimonials

Photos provide a clear visual of what you can do for your clients. Depending on the services you offer, you may consider adding a gallery of the results of your work. Before-and-after photos are great for showing visitors the visible, dramatic difference you’ve made in the lives of your clients. When they see the great work you do, potential clients will feel more inclined to turn to you for the services they need.

Blog Posts

Your blog is an opportunity to share your latest successes with visitors of your website. Have you recently received recognition from your community or an organization, completed a big project, or won an award? Have you expanded your qualifications to now offer a new service? Let visitors know by updating them with blog posts. As potential clients see your newest achievements, they’ll build confidence in your services.

About Us Page

While blog posts are great for updating visitors with your newest accomplishments, your About Us page is a good opportunity to review your past successes. Add information about specialized experience you’ve gained over the years, certifications you’ve earned, professional organizations you belong to, or major projects you’ve completed. Sharing your past achievements will strengthen your credibility as a company that can successfully meet the needs of its clients.

As you focus on your successes, you’ll attract new clients who will want you to meet their needs, too. Use your website to add information–in testimonials, blog posts, and on your About Us page–and show potential clients the great work you’ve done. If you’d like to add new testimonials or give more background on your accomplishments, send us an email at design@businesspromotioninc.com.