Back to Knowledgebase

Online Marketing

Three Reasons Your Website Should Have a Blog

Business Promotion is dedicated to helping you acquire new customers and increase your profits. We are proud to offer the high-quality custom website and targeted online marketing you need.

What You Can Expect

This blog allows us to share our specialized knowledge of the marketing industry so we can assist you in attracting new clients. We have over 15 years of experience in branding, marketing, and web design for professionals. Thanks to the expertise of our graphic designers, web developers, and search engine specialists, we can offer tips and advice for promoting your business and generating new clients. We hope our blog will serve as a resource to help you grow your company.

Three Reasons Your Website Should Have a Blog

If you don’t have a blog on your website, you may be missing out on some great opportunities to generate new clients. Here are three reasons you should add a blog to your website.

1. Make it easier for new clients to find you.

Search engines notice the fresh content from blog posts, and websites with updated content are more likely to receive higher rankings than those with static text. Another way your blog can improve search engine optimization is through keywords. Keywords from your posts will help potential clients find your website as they use those words to find the services they need. The purpose of your website is to help people find your company, and a blog will help you fulfill this goal.

2. Strengthen your credibility.

While your website introduces your business to potential clients, a blog can let them get to know you better. You can strengthen your credibility as an expert in the field by sharing informative posts with your readers. Visitors to your site will feel more assured of your knowledge and experience in the industry. As you post well-written content that is interesting and relevant to your potential clients, you can attract more visitors to your website.

3. Build relationships.

Business is built on relationships. A blog is a great way to connect with people and communicate with potential clients. If you enable comments on your blog, you can further engage readers as you respond to their thoughts or questions. As you use your blog to interact with clients on a more personal level and lend a human element to your business, you can stand out from your competitors and build trust with new clients.

If you would like to add a blog to your website, send us an email at design@bpidental.com.

Recent

6, 7, 8

This post is the third in a series of four. If you haven’t already, we would recommend you read our other two posts about building trust and being consistent as …

Do you know what’s better than getting excellent marketing tips from BPI? Getting excellent marketing tips from BPI and having a chance to win an iPad! To enter our drawing, …

This post is the second in a series of four. If you haven’t already, we would recommend you read our introductory post about why building trust in your business is …

What inspired me to write this four-part series about trust was a trip to the Search Engine Strategies Chicago conference November 12-15. During those three days I received more inspiration combined …

Did you know that adding pictures to your website can help your SEO? Not only do pictures add visual interest to a website; they also give you the opportunity to …

Subscribe to our blog