Online Marketing

Use Your Website to Stay Connected with Your Clients

Attracting new clients is the obvious function of your website. In this post, we’re going to talk about using your website to maintain relationships with current clients. The great thing about using your website to engage current clients, in addition to generating new ones, is that potential clients will see that you put effort into existing relationships. Visitors to your site are more likely to trust you with their business when they see that you take care of current clients.

Here is a list of ideas to help you stay connected with current clients. While each of these aspects of your website can appeal to potential clients, we’re going to highlight their usefulness to reach out to your existing clients.

• Promotions

Seasonal discounts or limited-time specials can help motivate clients to check your site regularly and use your services again.

• Fresh Blog Posts

Whether you post professional articles related to your field, or fun facts about your hobbies, new blog posts are a great way to engage current clients. If you have a blog, use it to add regular posts and keep clients informed and interested in you and your business.

• Updates on Staff Changes

Has a new staff member joined your team? Is a staff member leaving? If you have staff biographies on your website, be sure your website reflects changes to keep your clients familiar with your business.

• New Services

If you have a new service to offer, it’s a good opportunity to update current clients and let them know how you can better serve them. Your business is constantly developing and changing; share your latest activities on your website so clients will feel included in what’s going on.

• Current Photos

If the photos of your professionals are dated from five years ago or more, it’s time to add new ones to your website. Current photos enable clients to get to know the faces behind your business and build familiarity with you.

Like a friend letting you know what’s new in her life, sharing the latest developments in your business will help clients feel connected to you. Current clients are more likely to return to you when you maintain your relationships with them.

Do you have updates for your website? Send us an email at design@businesspromotioninc.com.