Online Marketing

Your website is a powerful sales tool. It introduces your services and is designed to convert. Sending people to your website is a great opportunity to grow your business. In this article, we’ll discuss how you can promote your website offline. While optimizing your website through SEO and online marketing is the most important marketing strategy for growing your business, there are a few easy offline ways you can drive traffic to your website and help increase your client base.

Business Card

The ever-popular business card is a good marketing tool for your website. You can give your business card to anyone—potential clients, existing clients, or business associates. Be sure to add your website to your business card so people will have an easy way to find you online and learn about your services.

Word of Mouth

Don’t underestimate the influence of word-of-mouth marketing. Invite existing clients to visit your website to stay updated on new events, promotions, or services. Encourage them to tell their friends and family about your website with incentives such as refer-a-friend discounts or other specials.

Email Signature

An email signature is a block of text at the end of your email. You send hundreds of emails daily. Don’t miss this chance to direct traffic to your website so people can learn more about you. Adding a link to your email signature makes it easy for new and existing clients to visit you online.

Office Sign

A simple sign in your office will display your website address to anyone who walks by. You can add the sign in the reception area, in a window, or on a small plaque on the front desk. Entice people to visit your website with special discounts or informative articles.

Phone

People call your office every day. Remind them about your website with your hold music and voicemail. If you don’t mention your website on the phone, you are missing the chance to promote your website to a highly targeted audience.

Spread the word about your website with these easy offline strategies. Directing current clients to your website gives them an opportunity to share your business with friends and family. Encouraging potential clients to visit you online will introduce your services professionally and persuasively. If you would like a custom business card or office sign that promotes your website, contact Business Promotion today at 866.664.5216.