Online Marketing

One of the main purposes of your website is to expand your client base.  While online marketing is one of the biggest factors in growing your business, there are also other ideas you can try out on your website to help expand your clientele.  If you want to increase your client base, try testing out these three tricks:

Use More Keywords

An effective way to attract more clients and expand your client base is by using keywords throughout your website, and especially on the home page (where search engines place the most significance).  By using more keywords, you can tailor your website to appeal to specific types of clients or clients in specific areas.

Provide a Map

Your potential clients may be eager to meet with you, but if they can’t find your office, how can they become actual clients? Providing a map on your contact page is another helpful way to make sure clients know how to get to your office.

Give Directions

While it’s great that you have your address and now a map on your website, sometimes that’s just not enough.  To help make it as easy as possible for clients in your targeted areas to find your business, consider adding directions to your website; something simple, like “Conveniently located next to the Empire State Building!”

Adding these three elements to your website will help your potential clients find you easily both online and in the real world.  If you’d like to add more resources, like keywords or maps, to help target new clients and expand your base, contact Business Promotion today at 866.664.5216.