Online Marketing

This post is the third in a series of four. If you haven’t already, we would recommend you read our other two posts about building trust and being consistent as a business in an online world before continuing.

To build trust with your audience, it takes more than just being consistent. You have to stand apart on your own merits and demonstrate a little creativity. Probably the easiest and most impactful way to be creative is by producing unique content. Search engines give a lot of value to this practice, especially when it’s being performed on a consistent basis, as in the case with a blog or a news section. Also being creative in the way you distribute your message will increase the reach it will have. Be aware of the many ways you can communicate to your audience and utilize them, such as: RSS feeds, social networks, podcasts, apps, videos and more. Videos are quickly becoming one of the easiest ways to connect with a broader audience. As an example is this video of a rapping dentist in Memphis, TN.

Along with utilizing the aforementioned methods of delivery, catering to a mobile nation — that is quickly rising in numbers and is showing no signs of slowing down — will allow you to effectively communicate with this unique audience and continue to build the trust in your brand. To do this you need to identify what most of your audience is trying to accomplish when they are visiting your website on these mobile devices and provide simple, thought-free routes to those actions. For example, they could be looking to call you, get driving directions, or wanting to connect socially.

Being creative in both the content and distribution will help create a positive presence with any audience and can get a brand to be a part of their everyday lives. Your audience will take notice of your actions, and by providing them with easy ways to connect and share your message, you will see that your audience can turn into a powerful marketing machine as they share your message within their social circles.

Search engines also like to see this online social engagement from your audience. Be creative in the message you are delivering to each individual and make it so captivating that they would have no other option than to share it. Also, finding ways to help contribute to solutions for problems within your audience or community can further increase the level of trust associated with your brand.

As you may be picking up on, one byproduct of participating in all of this creativity is that it will allow you to be conversational. Come visit around this time next week for our completion of this series when we discuss that topic further.