Online Marketing

(or People Can Tell When You Fake It)

Let’s talk about social media. We all know how important it is for your business to have a Facebook page, Twitter page, Google+ page, etc., but do you know that it is just as, if not more, important to have original and unique content on your social media pages? While not always easy, writing unique and personalized content on your blog and social media pages has several advantages, including:

• Better SEO – Original content can improve your search engine rankings because the search engine crawlers will see that you are keeping your blog/social media relevant and will reward you for it.

• Personalized answers build trust – When you take the time to answer one of your client’s questions on Facebook or Twitter, it shows that you care about your clients. This will encourage your clients to trust you and recommend you to their family and friends.

• People can tell when you fake it – Maybe the most important reason to write original content is that people know when something you post is genuine and when it’s duplicate content from a third-party company. Honesty is always the best policy when it comes to social media and blogging, so write what you know, think, and feel – and don’t use anyone else’s interpretation.

So use your imagination and get started today! If you need some help getting started on your blog or social media pages, you can review our series of articles on Facebook and blogging ideas here. As always, feel free to send seo@bpihelpdesk.com an email today if you are interested in learning more about effective marketing and social media techniques.