Online Marketing

Blogging is a great way to keep you at the front of your clients’ and potential clients’ minds. By writing a unique blog post a couple times each month, you will be keeping your website relevant to the search engines and to your website visitors. Here are a few advantages of writing your own blog posts for your website:

You will be in constant contact with your clients and potential clients. That contact helps clients remember you and your business.

Fresh content on your website helps you stay relevant to the search engines.

Your blog posts can be connected to your social media pages. If you post a new blog, it can show up on your Facebook page, your Twitter page, and your Google+ page. Now your clients and potential clients will see your business in multiple places so they will be more likely to remember you. (Contact BPI if you would like help setting this system up.)

Blogging provides a platform to express yourself. Do you have something to say about a particular issue? Blog about it! You can also blog about new happenings in the office and show your potential clients that your business is personable and unique.

Those are just some of the benefits of blogging. If you have already started blogging and are stuck on ideas, be sure to visit BPI’s knowledgebase here.