Online Marketing

Your website is a powerful tool for generating new patients and augmenting your marketing efforts, and one of the most important components of a successful website is photos! Although the text on your website is useful and informative for current and potential patients, photos can convey to them the essence of your office and personalize their understanding of your practice. Photos can complement the text of your website and give your ideas a more tangible effect. Often, the first thing a visitor to your website will look at is the photos. Photos allow new patients to get to know you before walking in your doors!

To help patients gain an understanding of your office before their visit, consider adding the following types of photos to your website:

• Photos of the doctor and staff – Doctor and staff photos allow the patient to “meet you” before coming to your office! These photos put a face on your company and help the patients relate to you more personally.
• Before and after photos of services you offer – These photos show off the great work you do and help the patient to visualize the results they will achieve. As an extra bonus, adding before and after photos allows you to use more keywords on your website that will help your SEO.
• Photos of your office and building – Photos of your office and building help the patient to get a feel for your office and the atmosphere you cultivate there. When patients are able to view photos of your office before visiting, they feel more comfortable and at home during their visits.

Of course, one of the simplest benefits of having photos on your website is that it adds visual interest and increases your website’s visual appeal. Add more photos to your website today to maximize its success! To add photos to your website, please contact dev@bpihelpdesk.com.