Online Marketing

“Google recommends webmasters follow the industry best practice of using responsive web design…” What is responsive web design, and why should you use it? In a nutshell, responsive web design involves developing and designing a website in such a way that it responds to the user’s device, environment, and behavior. Responsive web design automatically adjusts to the user’s preferences, allowing the website to respond to different screen sizes, platforms, and orientations. Whether the user is browsing with a desktop computer, a laptop, a tablet, or a smartphone, the website will accommodate their device.

Why is responsive web design important? Responsive web design allows each visitor to have an optimal browsing experience on your website, no matter what type device they are using. According to Google, 72% of all internet searches are started on a mobile device, and almost three-quarters of mobile users said they are more likely to return to a website if it is mobile-friendly. If a website is not optimized for mobile use, users are five times more likely to abandon the task they are trying to complete. In addition, 55% of mobile users agreed that, “A frustrating experience on a website hurts my opinion of the brand overall.” With nearly 75% of all searches being performed on a mobile device, it is essential that your website looks and functions just as well on a mobile device as on a computer. With responsive web design, your website will look and function perfectly on any type of device!

If you are looking to increase your search engine optimization and benefit your online marketing, give us a call today at 866-664-5216, and we will be happy to give you a quote on upgrading your web design.